The boxes are being opened and the texture of the store is coming to life.
Start with a blank canvas:
Then add texture. Kind of like Donna Karan and the black bodysuit. Are you old enough to remember that? The theory: start with a basic base, then build a wardrobe around it.
Be it be sparkly or rustic, fancy or subdued.
The canvas, or slipcovered sofa in this case, is the base. The rest is up to you.
Donna was on to something.